30 North LaSalle
A digital tool brings a fresh perspective to a classic Chicago skyscraper. By identifying precisely how 30 North LaSalle differed from competing properties inside the city's famed loop, Branding Iron developed a Brand Strategy and Leasing Interactive that made each point memorable and easy to understand quickly. Used by brokers on flatscreens, laptops and iPads, the compelling visuals allow crisp, brief presentations to prospective downtown tenants.
